Founded in 2015 by Albert, the company started with a prime focus on cybersecurity and soon realized that the modality that they have been using for mitigating cyber risks can be augmented by the application of AI into the core architecture. “While I love technology, my collegiate education was in art and architecture. In addition to psychology and sociology, astronomy and philosophy. I started working on fractals and animation on 286 and 386 computers in 7th grade. Everything else I know about technology has been self-taught and real-world experience alongside some of the best in the business,” he mentions. “We didn’t build a cybersecurity technology, what we really built was a solution based on AI technology.” The main predicament that existed in the cybersecurity space was data, and to this MeasuredRisk undertook a macro-lens approach to observe the complexities, and devise a solution that can connect indicators of risk harvested from a multitude of sources and distil them to give the C-suite clear visibility into business risk.
Enabling Key Enterprise Risk Decisions
Today, MeasuredRisk combines economic, social, environmental, geopolitical and operational risks, such as cyber, brand sentiment, and severe weather to build the most ground-breaking technology, and provide the most elite capabilities that ensure that the clients gain the incalculable advantage of foresight. “Our aim is to make sense of the world around us, and to build mechanisms that enable a more predictable, sustainable and prosperous future for all,” adds Albert. MeasuredRisk offers a technology architecture that allows the companies to harvest both raw and transformed data from multiple sources.
Basically, MeasuredRisk is democratizing enterprise risk and security by understanding the organizational risk in a seamless and continuous manner. The company’s technology drives a greater understanding of the existing risk factors such that the C-suite can use the right information to determine them. Through their software, MeasuredRisk can assist clients in the government, finance, market forecasting, real-estate, crypto-currency, and healthcare segments to predict enterprise risk.
When we look at an organization’s risk posture, we consider elements such as the entity’s infrastructure, whether it be digital, physical or cultural dynamics
Infrastructure. People. Environment
MeasuredRisk uses artificial intelligence to find hidden connections between disparate data, specifically oriented at risk. Built on the three primary functions—Infrastructure, People and Environment—the company delivers its View platform which holistically assesses the multi-faceted array of risks companies actually confront.
The platform distils and prioritizes the most critical information in a way that is consumable by executives and technical leaders alike. “When we built the software, we deliberated with major CIOs and embedded velocity and directionality of the risk into the solution,” mentions Albert. “What took the best hackers 72 hours to identify, could be done by our platform in mere 3 minutes.” On the people side, MeasuredRisk’s Pulse offering forms a multi-dimensional cyber risk assertion program. As a hybrid (HMSSP) offering that enables organizations to maintain complete control of their existing security management capabilities, Pulse acts as an augmentation through both human effort and artificial intelligence. “It offers the best of both worlds; our world-class cyber risk experts working hunt operations externally on your behalf as a simulated adversary, while leveraging our groundbreaking AI Powered Risk Inference Engine, View as the foundation,” informs Albert. The result is a continuous, orchestrated cyber risk assertion that operates as an extension of the clients’ existing defense capabilities enabling real-life defence and multi-dimensional attack vector determination. Further, through their Warp offering, MeasuredRisk provides a suite of capabilities designed for United States national security. “The offering is all about being customizable and providing customer-driven applications to the industry.” says Albert.
Another distinguishing feature of MeasuredRisk’s innovative approach to assessing and forecasting risks leverages psychodynamic intelligence analytics—soft and shadow data regarding the human element. Generally misunderstood, underestimated, and subordinated in value by most technology and advisory services firms, MeasuredRisk weights the human factor component as one of the most critical and impactful variables in the organizational risk matrix.
"Our aim is to make sense of the world around us, and to build mechanisms that enable a more predictable, sustainable and prosperous future for all"
Beyond Enterprise Risk Management
Having been on a road to evolve as a company to measure risk by leveraging AI, MeasuredRisk today is at a point where it has tested software and a competent team—including top data scientists, geo-political and intelligence risk experts and cybersecurity technology pioneers— to back it up with their skill-set. “We have the best team, tech, and purpose and we care about helping the world to solve strategic problems,” mentions Albert. One of the team members is Charles Smith, the CFO of the MeasuredRisk who has been as an academic at five major universities in the U.S.
By taking the less trodden path, MeasuredRisk is not only creating a niche for itself but leading a transformation of how organizations view and approach risks. The company’s capabilities extend beyond traditional use cases including cybersecurity, space situational awareness (SSA), healthcare and other mission-critical efforts such as mental health. To this end, MeasuredRisk has rolled out a novel platform, Human Optimization & Performance (HOPe) as a derivative of the platform that has the potential to better the lives of the generations to come. At the helm of it all is Mariel Hemingway who operates as MeasuredRisk’s Chief Brand Ambassador in addition to leading the HOPe operations. In a high-tech world, Renaissance woman Mariel is considered an expert in high-touch solutions that facilitate the greatest sense of personal power, life balance, joy, fitness, authenticity and peace of mind. She’s both a devoted teacher and student in this holistic concentration.
Through the platform, the company is innovating the human condition by leveraging its cutting-edge technology and the skill-set offered by a competent team. Their work is focused on advanced application of AI to understand risk with the purpose of promoting peace, resilience, and prosperity. An advanced AI for healthcare application, HOPe provides mental health elevation to materialize the AR/VR extensibility for wellness. Through its technology and expertise, MeasuredRisk has indeed carved a unique niche for itself in the risk landscape, and now are scaling to noble things that can help to make people’s lives better. The company plans to integrate its AI technology into tools which can help in measuring the entropy of the involved risk and aggregate the best outcome for the HOPe platform. “What I have found through the last two decades in this amazing profession, is that the key differentiator to solving problems with technology, or otherwise, is an open mind, creativity and the ability to listen actively to the market, and to the problems clients are tackling,” informs Albert. “As a society, we need to go back and find that creative child within us. Kids solve problems in unique ways that often we as adults lost a long time ago. They also are artists. As adults, we often forget how creative and imaginative we were once. It is no longer enough to simply know networks, software, machines and data. The time of the artist is now, as it always should have been. That is the primary philosophy that has set MeasuredRisk apart from every company in the world today.”